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Currently one of the most iconic sunglass models in the world, Ray-Ban Aviator Classic sunglasses were originally designed for U.S. aviators in 1937. Aviator Classic sunglasses are a timeless model that combines great aviator styling with exceptional quality, performance and comfort.
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• FOR: Women & Men
• Features: Glass
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Since 1937, the name Ray-Ban has been associated with some of the most iconic styles in the history of sunglasses. From the style worn by pilots during World War II (the Aviator) to distinctive black frames favored by movie stars and musicians (the Wayfarer), Ray-Ban is behind many enduring looks of modern pop culture. High on style, Ray-Ban sunglasses are also lauded for impressive quality and sun protection.
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Ray Ban Aviator RB3025 Sunglasses – ray ban outlet website

• FOR: Women & Men
• Features: Glass
• Looks best on these face shapes: All faces

Since 1937, the name Ray-Ban has been associated with some of the most iconic styles in the history of sunglasses. From the style worn by pilots during World War II (the Aviator) to distinctive black frames favored by movie stars and musicians (the Wayfarer), Ray-Ban is behind many enduring looks of modern pop culture. High on style, Ray-Ban sunglasses are also lauded for impressive quality and sun protection.

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• FOR: Women & Men
• Features: Glass
• Looks best on these face shapes: All faces

Since 1937, the name Ray-Ban has been associated with some of the most iconic styles in the history of sunglasses. From the style worn by pilots during World War II (the Aviator) to distinctive black frames favored by movie stars and musicians (the Wayfarer), Ray-Ban is behind many enduring looks of modern pop culture. High on style, Ray-Ban sunglasses are also lauded for impressive quality and sun protection.

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Ray Ban Aviator RB3025 Sunglasses – Ray Ban Outlet Online

• FOR: Women & Men
• Features: Glass
• Looks best on these face shapes: All faces

Since 1937, the name Ray-Ban has been associated with some of the most iconic styles in the history of sunglasses. From the style worn by pilots during World War II (the Aviator) to distinctive black frames favored by movie stars and musicians (the Wayfarer), Ray-Ban is behind many enduring looks of modern pop culture. High on style, Ray-Ban sunglasses are also lauded for impressive quality and sun protection.

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Angry traders fear doors will close Maitland councillor Bob Geoghegan came under attack on Wednesday from about 20 placard waving city traders who held a protest slamming Maitland City Council’s decision to approve stage two of The Levee without “proper community consultation”. The business operators, most from cafes and restaurants, said stage two, which includes a 128 seat restaurant, will eat up what little parking is left in the city centre and run in direct opposition to their businesses. Traders told Fairfax Media they fear jobs will be lost, cafes and restaurants will close and the decision will sound the death knell for many other businesses. Traders protest in the LeveePictures: PERRY DUFFIN They are also angered that no public toilets will be provided in the new restaurant development, however Cr Geoghegan said private toilets in the restaurant can be used by the public. One business operator Bob Dennerly said Cr Geoghegan did not care about the traders and said he was only attending the rally for appearances because he wants to be the next mayor of Maitland. ALP candidate for the seat of Paterson Meryl Swanson attended the rally briefly but left before it finished. At one stage it appeared council’s Planning, Environment and Lifestyle group manager Bernie Mortomore was about to make an appearance but he made a hasty retreat from Lowes Menswear and did not take part in the event. Steph Purdon from Lavenders told the rally she has already had to retrench two of her 16 staff members and fears her business will go belly up if the restaurant proceeds. “Things have gone backwards and I’m gone if that restaurant goes in,” she said. “I knew about the restaurant but didn’t realise how big it was. I think council is trying to make us a Darby Street but it’s not working and that’s not who we are. We have to find our own identity.” Trish Johnson from King Bills said the restaurant will also have a dire effect on her employer and said the lack of parking in the city does not help. “Where are the parking officers? I’ve seen cars parked all day outside King Bills and never get booked,” she said. Another trader Andrea Freeman told Cr Geoghegan the competition is healthy but said most businesses, when starting up, have to jump through hoops. “Council comes in and ticks all the boxes and doesn’t have to jump through the hoops for heritage or wheelchair access for example. It’s the fact that you’re not playing by the rules,” she said. She also suggested a free shuttle bus service to ferry workers and shoppers from carparks on the fringe of The Levee to the city centre. Peter Cooper from the Art Depot Cafe suggested a meeting between council representatives and some traders may help to clear some issues. Latest News Christine Forster: Taking on Clover Moore for lord mayorBabies with poor thyroid function missed at birth do worse on NAPLAN test in primary school, finds NSW studyParramatta Council investigates Emeritus Mayor John Chedid disappearing mysteryDaiso Japan has exploded in Australia but are its $2.80 items really a bargain?China rises as the international market of choice Ray Ban RB3484 Sunglasses Arista Frame Crystal Light Green Lens

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ambassador hosts record July Fourth bash The vast manicured lawn of their official residence, Lornado, in Ottawa’s tony Rockcliffe Park was an outdoor showroom of sorts, with vintage cars and motorcycles, lined up across from several white food and drink tents, all of it in keeping with this year’s “Road Trip USA” theme. But like many of their Independence Day guests, the Heymans were still riding the high of last week’s visit to Ottawa by President Barack Obama, which lent an air of extra celebration to Monday’s festivities, one of the most sought after tickets on political Ottawa’s social calendar. Prior to Monday’s party it was the Heymans’ third, and final, and largest with a record 4,000 guests expected the effusive envoy told his own road trip story. It happened five days earlier and while it lasted 20 minutes, it was memorable. The car was a big, black and heavy limousine one of a rare vintage. Obama asked the Heymans to ride with him in “The Beast” as the souped up, armoured Cadillac lumbered down Ottawa streets and along the Rideau Canal bound for Air Force One and the president’s return trip to Washington. Obama and the Heymans know each other well; the couple headed the committee that helped raise money for his 2012 re election and had been big supporters before his inaugural run for the presidency in 2008. Obama asked them how it was going, and the ambassador spouted back how strong relations between the two countries currently were. “He said, ‘that’s good; I know all that: how are the kids and what’s going on with the family?'” Heyman recalled. So the ambassador told the president about the pending wedding of his daughter. “He said, ‘way to bury the headline here? Oh my gosh, your daughter’s getting married. That’s fantastic.'” The Heymans have been hyping the road trip theme of this year’s party through a series of online videos, but for thousands of the Heymans’ party guests, their journey began with an actual road trip: they were bused in from Ottawa’s baseball stadium, Raymond Chabot Grant Thornton Park. Five tents stuffed with Americana cuisine were waiting for them: there were Maryland crab cakes, fried green tomatoes, Chinook salmon, corned beef sandwiches, California summer rolls, bison burgers, herb buttered corn, Dairy Queen ice cream, Vermont Cabot cheeses and Chicago’s own Eli’s cheesecakes. Guests mingled on the lawn under a mainly blue summer sky as the Ceremonial Guard pipe band serenaded them from the front porch of the ambassador’s house. Heyman greeted members of the Ottawa diplomatic community next to a replica of a silver Allstream camper trailer. Blue signs were posted on several trees throughout the Ray Ban RB3467 Sunglasses Gold Frame Brown Gradient Lens

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Ray Ban RB3467 Sunglasses Gold Frame Brown Gradient Lens ambassador’s property directing party guests to the rest area signs that depicted symbols of a man, a woman and a transgender person. “It just got better last week,” he said. “All I can say is wow.” And then it was party time. The Toronto band, The Digs, kicked off the night’s entertainment with a funky version of Tom Cochrane’s Canadian classic “Life is a Highway,” with the Heymans leading the way on the outdoor dance floor which quickly filled with guests.

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Ray-Ban And Coach Stage Big Comebacks On Better Products, Smarter Pricing

Everyone loves a comeback story, but they are notoriously rare in the apparel, luxury and fashion worlds. Of course, just because it’s difficult doesn’t mean it can’t be done – just look at Coach COH -3.98% and Ray-Ban, two of the most exciting comeback stories in luxury retail. As an investor, it’s worth understanding the why and how behind these returns to glory to know what it takes to bring a troubled brand back to life.

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Ray-Ban’s parent company Luxottica bought the failing eyewear manufacturer at its lowest point. According to Fortune, when Luxottica bought Ray-Ban in the early 2000s, the glasses fell apart four times faster than the other eyewear brands under the Luxottica umbrella. To remedy the shoddy product quality and, by extension, brand damage, Luxottica concentrated production of Ray-Bans in northern Italy, where the glasses could be manufactured in a modern facility with easy access to high-end suppliers.

This picture taken on February 4, 2016 shows the logo of Italian eyewear company Ray-Ban in Milan. / AFP / GIUSEPPE CACACE (Photo credit should read GIUSEPPE CACACE/AFP/Getty Images)

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This boosted the quality of Ray-Ban’s glasses considerably, which in turn allowed it to raise its prices. As Fortune reported, a pair of Aviators cost $79 in 2000, and by 2002 the company was able to raise the price to $89. Coupled with the smarter pricing strategy was an expansion into profitable new product categories. In 2003, Luxottica pushed Ray-Ban into the prescription sunglasses sector, which accounted for 30 percent of Ray-Ban’s total sales in 2015. Ray-Ban also launched Re-Mix, an online service that allows consumers to customize their own unique pair of sunglasses. The Re-Mix service now comprises 40 percent of the company’s total online sales.

The move to make the products and pricing more in line with what consumers expect from a luxury eyewear brand was a key component of Ray-Ban’s comeback, but just as vital was the change in where the products were sold. Before Luxottica bought Ray-Ban, you could go into a gas station or convenience store and buy a pair of their sunglasses. Obviously, this wouldn’t do for a luxury brand, so Ray-Ban pulled out of over 13,000 locations, giving up considerable short-term revenue in favor of re-launching the sunglasses in more well-regarded stores such as Neiman Marcus and Saks Fifth Avenue.

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Luxottica has gone so far as to open its own branded stores that give shoppers a luxury shopping experience to match the quality of the products. According to WCPO Cincinnati, Luxottica executives chose the National Retail Federation 2016 Big Show to unveil their plans for the company’s stores: “virtual try-on” apps and “storytelling window displays.” These modern touches will give consumers a reason to visit the physical store locations and help them more easily find exactly what they’re looking for.
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The result of all this? Per a recent Bloomberg report, Luxottica brought in about $9.6 billion in sales in 2015, with Ray-Bans being the most sold product in the company’s mix. Additional reporting from Seeking Alpha showed that the company projects double-digit revenue growth over the next decade, with continued expansion into global markets.

Hitting emails and Facebook: Ray-Ban scam is back

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A while ago, we informed you about a Ray-Ban scam campaign flooding Facebook via hacked profiles. Using fake ads that offered massive discounts, attackers tried to lure users into “buying” branded sunglasses, thus giving up their payment card details via an unsecured channel.

Spread mostly via posts disguised as ads for Ray-Bans, the scam also tags a small group of the intended victim’s friends. Attackers have also created a lot of bogus Facebook pages and events indirectly leading users to visit their scam stores. Other channels used to spread this hoax included communication apps such as WhatsApp, Viber, iMessage or Facebook Messenger.

Yet, it seems this hasn’t satisfied the attackers. As we have seen recently, they have reverted to an older but still very efficient way of spamming potential victims – email.
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In just the last few months, ESET’s Antispam solution has detected tens of thousands of these scam emails delivered worldwide. Some of the most affected countries have been the UK, Japan and Spain.

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As shown in our previous analysis, fake sunglasses stores were often built for different countries using their respective currencies. Most of them accepted US dollars, the eurozone’s euro, British sterling, Canadian dollars and Australian dollars.

But the latest email spamming campaigns were redirecting to pages that also accepted less popular currencies such as the Brazilian real, New Zealand dollars, Swedish kronor, Danish kroner, Singapore dollar, Swiss francs, Norwegian kroner, and Czech koruna.

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We would like to advise users to be extra careful and pay attention when dealing with offers promising high discounts or cheap branded goods. Browsing these web pages is not risky in itself, but proceeding to order and pay definitely is. These fake e-shops are not genuine and don’t use SSL certificates to encrypt communications while sending credit card information. Therefore, sensitive data can be stolen and misused, or even eavesdropped upon by malicious third parties.
Conclusion

If you receive an email from an untrusted person with similar characteristics selling discounted goods:

Do not open any URL links inside the body of the email or download its attachment.
Report such email as spam.

In case you receive the scam ads on Facebook:

Do not react to any messages, tagged photos or advertisement images sent to your Facebook wall.
Remove a tag of yourself from any such images posted by your friends.
If you are the one sending or tagging friends then immediately scan your computer with up-to-date security software. If you don’t have any security software, you can use our free solution ESET Online Scanner.